WhAT OUR 2015 STATS MEAN FOR YOUR MARKETING IN 2016

Typically, this blog is all about looking ahead. We’ve discussed how to create a marketing plan, how to make your workdays less stressful and gave you a sneak peek at our newly rebranded magazine. But before we get too far into 2016, it seems like a good time to do a little reminiscing.

The wood flooring industry as a whole seems to be getting stronger each year. And it was no exception for us at Wood Floor Business. Thanks to our loyal audience and advertising partners, we enjoyed a record-setting year in 2015. In today’s blog we share a quick breakdown of some of our statistics from 2015 and more important, why they matter to you.

Website:

• Website Visits: 1,559,219 (WFB record)
• Unique Website Visitors: 1,250,500 (WFB record)
• Website Pageviews: 2,443,078 (WFB record)
  
  

Why it matters:
WFB’s audience is growing and becoming more digitally savvy. More industry professionals are choosing to engage with us online in addition to print. In addition, we are seeing more people using woodfloorbusiness.com and reading our E-News on mobile devices. This goes to show that an integrated marketing approach is the best way to reach prospects everywhere they are choosing to engage.

E-News:

• Webs Total E-Newsletters Sent: 1,808,108 (WFB record)
• Total E-News Opens: 773,098 (WFB record)
• Average E-News Open Rate: 43.38% (WFB record) 

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Why it matters:
Our audience is highly engaged and look to the E-News as their twice-weekly source for industry news and information.

Social:

• Facebook Posts: 602 (WFB record)

• New Fans: 961 (WFB record)

• Tweets: 580 (WFB record)

• Twitter Followers Gained: 903 (WFB record)

• Pinterest Followers: 711 (WFB record)

• Pinterest Pins: 499 (WFB record)

• LinkedIn Followers: 6,317 (WFB record)
  
  

Why it matters:
WFB is on every platform, connecting with our audience in every way they choose to engage. More people are choosing to become active on social media. This doesn’t come as a huge shock, but it’s interesting to note that 75% of our Facebook fans are male.

Print:

• Hours Spent on Magazine Redesign: 120+

• New Sections Added to the Magazine: 2

• Magazine Subscribers: 23,500 qualified industry professionals
  
  

Why it matters:
We care about improving all aspects of our brand, from print to digital. Click here to see more on how our rebranded magazine benefits advertisers.

We wanted to share these numbers with you not to pat ourselves on the back, but to show that WFB is continuing to find ways to connect with highly qualified industry professionals wherever they are choosing to engage. With our audience growing and getting more digitally savvy each year, it’s important that our advertising partners know we’re right there, connecting you with our audience on any platform, any time. We are dedicated to helping your business in the hardwood flooring industry succeed.