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Wood Floor Business Marketing Blog

Five Reasons to Consider Advertising in the 2016 Wood Floor Business Resource Book

8/28/2015

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It’s hard to believe, but summer is winding down and our staff is already hard at work on the 2016 Resource Book, the hardwood industry’s only comprehensive resource for everything wood flooring.

If you can name it, you can find it among the 330+ pages of the Resource Book: Products, which companies make which products, manufacturers, contractors, distributors by area, dealers and retailers.

This is one of our most anticipated issues each year and the great news is, there are many perks for advertisers in the issue. Here are five of the best:

1. Year-Long Visibility — Online and in Print
“We regularly hear stories from our readers who keep the Resource Book on their desk at all times, even after it’s torn and tattered from being referenced so often,” says Kim Wahlgren, editor of Wood Floor Business. “We love stories like that.”

As an advertiser in this issue, your company is bolded throughout and your, helping you stand out. But there’s also a significant online aspect.

Your brand will be featured in the online Resource Book, which receives more than 120,000 pageviews on woodfloorbusiness.com throughout the year.

2. Your Prospects Are Out There, Help Them Find You
In addition to the 23,500 people who receive the print edition of the Resource Book, thousands of people find it online each month. As an advertiser, your online listing includes a “Request a Quote” button, where prospects can request a quote right from your listing. In July alone, the online Resource Book had more than 14,000 pageviews.

3. Stand Out Above Your Competitors
As prospects search the Resource Book, both online and in print, issue advertisers are more likely to be found. In print, your listing is bolded, while non-advertisers are not. Online, you’ll automatically “pop to the top” of search results ensuring better exposure while your competitors fall to the bottom.

4. Increase SEO
Being listed in Wood Floor Business’ online Resource Book brings substantial SEO benefits, again helping more prospects find your brand. Many of our advertisers’ Resource Book listing can be found on the first page of Google results for their brand. In some cases, the Resource Book listing is higher than their own website!

5. No Extra Cost
When you advertise in the 2016 Resource Book, your brand reaps these benefits all year long just for the price of your print ad. With your purchase of any print ad—whether that’s a two-page full-color spread or a ⅙ page black and white ad—everything listed above is included. This makes your marketing dollars go further while gaining year-round returns.
​
Interested in helping your brand reach quality buyers in the 2016 Resource Book? Have additional questions you’d like answered? Just want to chat about your marketing goals and objectives? Don’t hesitate to call or email me anytime.

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​Madison, WI 53703
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​E: sales@woodfloorbusiness.com
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"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com