A successful email campaign can make a huge difference on your bottom line. This direct medium of communication to your target market can seriously boost your business – that is, if it’s done effectively.
According to Social Media Today, 59% of marketing emails influence purchase decisions in B2C marketing. Whether your goal is to lead email recipients to your website, check out a deal on your products or services, take a specific action like completing a survey or more, email campaigns should be created with strategy and tact.
When strategizing your email marketing, the best place to start is your subject line. These are extremely important and should be well-thought-out and personalized, if possible. Avoid subject lines that sound like spam or clickbait, but do use emojis—they have been proven to increase open rates. By creating successful subject lines, you can ensure people at least click to open your email.
For specific tips about do's and don'ts for email marketing, check out the infographic on the left.
Well-constructed email campaigns are an efficient and cost-effective opportunity to connect one-to-one with your best prospects. Don’t hesitate to reach out to discuss the goals of your campaign, and how to best design your email and target specific prospects to achieve them.
Contact Kendra to hear how WFB can help provide solutions to help your brand succeed:
National Account Director | firstname.lastname@example.org | (608) 467-1084
"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."