There are many marketing options out there, and it can be overwhelming to sift through the information and determine the best fit for your company. There are several key factors to consider that will help you compare apples to apples and identify the most appropriate and effective marketing vehicle for your company and the outcome you are looking to achieve.
2) For Print Circulation: Is It Audited?
It’s important that your media partner is able to guarantee that your message is reaching the intended audience. The best way to ensure you are connecting with the most qualified, engaged prospects in the industry is to look at a publisher’s audit statement. The auditing process is done through a third party and verifies each reader is a qualified industry professional who is a decision-maker in their company and has requested the publication. View WFB's recent Publisher's Statement and check out the graphic below to see the Wood Floor Business audience breakdown for our printed publication.
3) For a Digital Audience: Evaluate Integrity
In today’s world, your prospects are consuming information on many different platforms, from email to websites to social media. To ensure you’re connecting with your best prospects, you must evaluate the integrity of the audience you are paying to reach. Some important questions to ask:
4) Seek Proven Statistics
One of the wonderful things about digital advertising is that it is trackable. By asking the questions outlined above, you will have a good idea what to expect going into a campaign. If a media partner is unable to provide you with proven average statistics over a period of time, that should be a red flag. A reputable media partner will often partner with a third party to track the analytics of your campaign and should provide a stat report on a regular basis. Click here to view WFB’s digital stats.
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