Wood Floor Business
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 digital sPecs

Sponsored Videos

SPONSORED VIDEO SPECS

Recommended
  • Video Format: .MP4 and .MOV
  • Video Dimensions: HD = 1920 x 1080 (1080p), 4K = 3840 x 2160 (2160p) 
  • Aspect Ratio: 16:9
  • Frame Rate: 30fps

For Instagram Only
  • Max Video Length = 60 Seconds
    If your video is longer than 60 seconds you can either edit the video down or specify which 60 seconds you would like us to edit.

Shooting with Tablet or Phone
  • Shoot in landscape mode (Sideways) 
    If not your video may have black bars added on the sides when uploaded to social media.

File Transfer
  • Dropbox, Google Drive or similar services
​OVER YEARS OF POSTING VIDEOS, we've noticed trends in what captures attention and what doesn't in Sponsored Videos.
Successful videos have included:
     •    Profiles of interesting installations where products were used
     •    Technical demonstrations/tips for using products
     •    Stories directly from customers
     •    ​People talking to the camera instead of a voice-over​
Less successful videos have included:
     •    General company overviews
     •    Anything that sounds like a commercial
     •    ​A length more than 1 minute long
Additional tips:
     •    The first frame of the video should be a compelling image (not your logo).
     •    Include a hook in first 3 seconds. FB auto-plays video as people scroll through their newsfeed—give a reason to stop and watch.
     •    Focus on one clear message and craft an attention-getting title.
     •    Include a clear call-to-action (e.g., visit our website, comment, click URL in description for more info)
     •    Keep it short. 60 seconds is great, 45 seconds is even better, 30 seconds or under is ideal!
     •    Keep it fun. Entertaining, funny or novel content generates the most engagement. ​
LEARN MORE about sponsored video with WFB
EXAMPLES OF VIDEO MARKETING WITH WFB:
view additional ​sponsored video examples

    Ready to get Started?

    We're excited for the opportunity to help you achieve your marketing goals. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com