SPONSORED VIDEO SPECS

Recommended

• Video Format: .MP4 and .MOV
• Video Dimensions: HD = 1920 x 1080 (1080p), 4K = 3840 x 2160 (2160p) 
• Aspect Ratio: 16:9
• Frame Rate: 30fps

For Instagram Only

• Max Video Length = 60 Seconds
  If your video is longer than 60 seconds you can either edit the video down or specify which 60 seconds you would like us to edit.

Shooting with Tablet or Phone

• Shoot in landscape mode (Sideways) 
  If not your video may have black bars added on the sides when uploaded to social media.

File Transfer

• Dropbox, Google Drive or similar services

​OVER YEARS OF POSTING VIDEOS, we've noticed trends in what captures attention and what doesn't in Sponsored Videos.

Successful videos have included:
     •    Profiles of interesting installations where products were used
     •    Technical demonstrations/tips for using products
     •    Stories directly from customers
     •    ​People talking to the camera instead of a voice-over​

Less successful videos have included:
     •    General company overviews
     •    Anything that sounds like a commercial
     •    ​A length more than 1 minute long

Additional tips:
     •    The first frame of the video should be a compelling image (not your logo).
     •    Include a hook in first 3 seconds. FB auto-plays video as people scroll through their newsfeed—give a reason to stop and watch.
     •    Focus on one clear message and craft an attention-getting title.
     •    Include a clear call-to-action (e.g., visit our website, comment, click URL in description for more info)
     •    Keep it short. 60 seconds is great, 45 seconds is even better, 30 seconds or under is ideal!
     •    Keep it fun. Entertaining, funny or novel content generates the most engagement. ​

LEARN MORE about sponsored video with WFB

EXAMPLES OF VIDEO MARKETING WITH WFB:

view additional ​sponsored video examples