Check out what some of our advertisers and readers have to say about WFB.  
​Have a success story of your own? We'd love to hear it!

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Reading the articles helps me stay informed and gives me confidence in my work abilities and communication skills. This radiates out in both my work and customer relations.

Valued WFB Reader

Division Manager

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Lacrosse Hardwood Flooring

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WFB gives me a window on what is going on in the wood flooring industry. The emails and magazine keep me informed about industry news and new products and services.

Valued WFB Reader

Division Manager

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Lacrosse Hardwood Flooring

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My knowledge about flooring has been increased in unbelievable ways as I have been taking all of your expertise and applying it in my trade. I don’t want to wait to get something wrong to learn, now I learn from the experiences of other flooring pros. WFB has been really helpful for me and my business.

Valued WFB Reader

Division Manager

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Lacrosse Hardwood Flooring

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Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer.

It is always a fun and positive experience working with Wood Floor Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.

Ilene LeBlanc

Marketing Manager

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Bona US

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As an advertiser with Wood Floor Business, we've been fortunate to be able to grow the presence of our brand within the hardwood flooring industry. We've worked well with the editorial staff to bring salient content to the readership. The staff have also connected us to experts in the industry to further educate its readers on the value our brand brings to the table.

Kendra and the editorial staff have been good consultants for us as we first began advertising in this new channel; connecting us to the right sources as needed for editorial, trade show presence and other educational opportunities.

Mike Rimrodt

Director of Marketing

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Aprilaire

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Wood Floor Business is a valuable resource for our contracting business. The staff and volunteer contributors offer useful advice from specialized techniques and processes to innovative business ideas and applications. Joe and I appreciate that the magazine benefits and elevates the craftsmanship and reputation of the wood flooring industry.

Joni Rocco

Co-owner

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Artistic Floors by Design

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This custom, multi-channel marketing campaign through Wood Floor Business allowed us to reach our target market where they are consuming industry-related content in a fun and engaging way. Kendra was so helpful and willing to work with us on our vision to achieve our goals of increasing brand awareness, sharing the results of our research, gaining qualified followers and driving sales.

Lee Richards

President

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ProKnee

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