Wood Floor Business
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specs

Sponsored Content

Sponsored Content
​Best practices

Sponsored content is an attractive option for advertisers looking to communicate their industry expertise in greater detail than a traditional print or digital advertisement. By telling your brand’s story in the form of an article, you will stand out from traditional advertising with these benefits:
  • Establish your brand as a thought leader in the industry
  • Share your brand's expertise
  • Provide in-depth content in an engaging way to the Wood Floor Business audience
  • Capitalize on an increasingly popular form of advertising​
What Makes for Effective Sponsored Content? 
Quality Sponsored Content starts with the audience in mind first, not your sales pitch. Effective Sponsored Content educates and informs the reader while only subtly (if at all) referencing your brand. Some companies decide to hire freelance journalists to write Sponsored Content, ensuring the article is of sound journalistic quality. Ask yourself:
  • Is this content written with the Wood Floor Business audience in mind?
  • Are we sharing our expertise with the audience rather than simply pitching our products?
  • Is the information included in the article objective?
  • Will the reader benefit from this content?
  • Will our headline attract readers beyond those familiar with our brand?
If you answered “yes” to the questions above, you’re on your way to creating quality Sponsored Content that will resonate with our audience!

*
​Word maximum of 550 for one page and 1,100 for two pages
Printed Sponsored Content Examples
Online Sponsored Content Examples
What Makes for Ineffective Sponsored Content? 
Poor Sponsored Content ignores the reader and focuses solely on your brand. It will read like a sales pitch or press release rather than an informative article. Consider this dating analogy: “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second.” Like a bad first date, ineffective Sponsored Content is only about you. It turns readers off and won’t have the effect you’re seeking.

Additional Tip: Running a Traditional Ad Next to Your Sponsored Content 
Advertising partners frequently inquire about including a print ad next to their Sponsored Content piece. While that decision is entirely yours to make, the practice is discouraged by Wood Floor Business.

The purpose of Sponsored Content is to “look and feel” like the strong editorial content our audience is accustomed to seeing in Wood Floor Business​, not a traditional advertisement. Placing an ad directly next to your Sponsored Content can lead the reader to believe the entire piece is simply an extended sales pitch, rather than an informative, beneficial article.

Our recommendation is to place your ad elsewhere in the magazine, allowing your Sponsored Content to make an impact on its own.

Questions?

Wood Floor Business Sales - Kendra
KENDRA GRIFFIN
national account DIRECTOR
(608) 467-1084
kendra@woodfloorbusiness.com
EMAIL ME
Wood Floor Business Production - Marj
MARJ SCHULTZ
PRODUCTION MANAGER​
(608) 729-4208
marj@woodfloorbusiness.c
om
EMAIL ME

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com