Wood Floor Business
  • Media Kit
    • 2021 Media Kit
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    • Audience Overview >
      • Audience Insights
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24/7 BRAND EXPOSURE TO THOUSANDS OF QUALIFIED BUYERS.
The Wood Floor Business Resource Book, offered in print and online, is the leading industry directory where our engaged audience of 23,500 audited print subscribers and 50,000+ annual visitors to the online Resource Book look to find the latest products, services and solutions to help guide their purchasing decisions. Think of it as the 24/7 industry-specific search engine where buyers and new business opportunities are looking for you.
ADVERTISERS RECEIVE EXCLUSIVE BENEFITS:
  • Your listing pops to the top in online Resource Book search results 
  • Link to your site in the online Resource Book 
  • Product inclusion printed Resource Book 2021 Featured Products section 
  • Reaches industry decision-makers—guaranteed with our AAM-audited circulation 
  • Company name is boldfaced throughout the entire Product Guide (distributors bolded in Areas Served section)​
  • Receives 12 months of print and digital promotion at the regular issue ad rate
  • "See our ad on page XX" prompt in all listings
​
Resource Book Special!
Add a 12-month featured online Microsite for only $500 ($1,530 value)

Ad Close: Oct. 5, 2020 | Ads Due: Oct. 12, 2020

let your company be found by thousands.

Printed Resource Book
(Featured Products and Advertiser Listing)
Digital Resource Book (Microsite)
Wood Floor Business Online Resource Book (Microsite)
Wood Floor Business Printed Resource Book
Wood Floor Business Online Resource Book (Microsite)
PRINT AUDIENCE OVERVIEW
DIGITAL AUDIENCE OVERVIEW

IN PRINT & ONLINE, 365 DAYS A YEAR.

Wood Floor Business, sent seven times per year, is the trusted connection to the entire industry that 23,500 qualified subscribers rely on.

​Our goal is to provide ongoing value to our readers by connecting them to the products, services and solutions they need, making Wood Floor Business the ideal marketing platform, both in print and online, to target your message to key buyers.

The online version of the Resource Book receives more than 50,000+ unique visitors throughout the year while the printed version is sent to 23,500 wood flooring decision-makers––that's a lot of qualified leads!​ ​The Wood Floor Business Resource Book is THE print and digital marketing solution where buyers come to find you! 
Five Reasons to Advertise in the WFB Resource Book
Resource Book Categories Include:
  • Unfinished Wood Flooring
  • Factory-Finished Wood Flooring
  • Wood Flooring Species – Domestic
  • Wood Flooring Species – Imported
  • Wood Flooring Species – Reclaimed Woods
  • Specialty Flooring
  • Borders/Inlays/Vents/Molding/Stair Parts
  • Adhesives/Trowels
  • Finishes/Applicators/Fillers
  • Nailers/Fasteners
  • Sanding Equipment/Abrasives
  • Miscellaneous Tools/Supplies
  • Subfloors/Subfloor Preparation
  • Floor Manufacturing Equipment/Supplies/Lumber
  • Manufacturers, Distributors and Contractors Directories​


​"We regularly hear stories from readers who keep the Resource Book on their desk at all times, even after it's torn and tattered from being referenced so often."
- Kim Wahlgren, Editor
Wood Floor Business magazine
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To Get Started, Contact:
​

Kendra Griffin

​National Account Director
P: (608) 467-1084
E: kendra@woodfloorbusiness.com
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At Wood Floor Business, we offer the expertise of a dedicated media company with over three decades of delivered, proven results. We offer our strategic advertising partners a wholistic approach through integrated marketing––print, digital and social media––connecting you with our engaged audience of highly qualified industry decision-makers. Make sure you can be found in the 2021 Wood Floor Business Resource Book...
Learn More About Our Print Audience        >>
Learn More About Our Digital Audience     >>

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our 
audited magazine circulation of 23,500 readers, thousands of email subscribers and tens of thousands of monthly website visitors reach the decision makers you're looking to target – ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you:
Wood Floor Business Trade Show Promotion Icon
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Trade Show Promotion
New Product Launch
Brand Engagement
lead generation

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started

On the horizon For wood floor business

December 2020 |January 2021 – Ad Close: 11/4/20
Surfaces Issue  | Moisture & Wood Floors
Product Focus: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
Bonus Distribution at Surfaces 2021 + full-page, 4c ad -$925 gross
Exhibiting Advertisers will be featured in our Expo Exhibitor Showcase
Check out the 2020 wfb editorial calendar

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com