Wood Floor Business
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    • 2022 Media Kit
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24/7 BRAND EXPOSURE TO THOUSANDS OF QUALIFIED BUYERS.
The Wood Floor Business Resource Book, offered in print and online, is the leading industry directory where our engaged audience of 23,500 audited print subscribers and 50,000+ annual visitors to the online Resource Book look to find the latest products, services and solutions to help guide their purchasing decisions. Think of it as the 24/7 industry-specific search engine where buyers and new business opportunities are looking for you.
ADVERTISERS RECEIVE EXCLUSIVE BENEFITS:
  • Your listing pops to the top in online Resource Book search results 
  • Link to your site in the online Resource Book 
  • Product inclusion printed Resource Book 2020 Featured Products section 
  • Reaches industry decision-makers—guaranteed with our AAM-audited circulation 
  • Company name is boldfaced throughout the entire Product Guide (distributors bolded in Areas Served section)​
  • Receives 12 months of print and digital promotion at the regular issue ad rate
  • "See our ad on page XX" prompt in all listings
​
Resource Book Special!
Add a 12-month featured online Microsite for only $500 ($1,530 value)

Ad Close: Oct. 5 | Ads Due: Oct. 12

let your company be found by thousands.

Printed Resource Book
(Featured Products and Advertiser Listing)
Digital Resource Book (Microsite)
Wood Floor Business Online Resource Book (Microsite)
Wood Floor Business Printed Resource Book
Wood Floor Business Online Resource Book (Microsite)
PRINT AUDIENCE OVERVIEW
DIGITAL AUDIENCE OVERVIEW

IN PRINT & ONLINE, 365 DAYS A YEAR.

Wood Floor Business, the independent voice of the wood flooring industry, is sent seven times per year to 23,500 qualified subscribers, 77% of whom are the owner, president or CEO of their company.

​Our goal is to provide ongoing value to our readers by connecting them to the products, services and solutions they need, making Wood Floor Business the ideal marketing platform, both in print and online, to target your message to key buyers.

​The Wood Floor Business Resource Book is THE print and digital marketing solution where buyers come to find you!
Five Reasons to Advertise in the WFB Resource Book
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WFB Audience Breakout as of January 2019
Resource Book Categories Include:
  • Unfinished Wood Flooring
  • Factory-Finished Wood Flooring
  • Wood Flooring Species – Domestic
  • Wood Flooring Species – Imported
  • Wood Flooring Species – Reclaimed Woods
  • Specialty Flooring
  • Borders/Inlays/Vents/Molding/Stair Parts
  • Adhesives/Trowels
  • Finishes/Applicators/Fillers
  • Nailers/Fasteners
  • Sanding Equipment/Abrasives
  • Miscellaneous Tools/Supplies
  • Subfloors/Subfloor Preparation
  • Floor Manufacturing Equipment/Supplies/Lumber
  • Manufacturers, Distributors and Contractors Directories​

​"We regularly hear stories from readers who keep the Resource Book on their desk at all times, even after it's torn and tattered from being referenced so often."
- Kim Wahlgren, Editor
Wood Floor Business magazine

The online version of the Resource Book receives more than 50,000+ unique visitors throughout the year while the printed version is sent to 23,500 wood flooring decision-makers––that's a lot of qualified leads!​
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WFB Print audience
WFB digital audience
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To Get Started, Contact:
​

Kendra Griffin

​National Account Director
P: (608) 467-1084
E: kendra@woodfloorbusiness.com
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At Wood Floor Business, our audited print subscriber base of 23,500 wood flooring decision-makers rely on us to find the products and services they need to run profitable businesses. Plus, our print, digital and social media marketing channels ensure that wherever your top prospects are searching for the products and solutions they need, WFB is there to deliver your message. That's why we're confident when we say "Wood Floor Business connects you to the full spectrum of wood flooring decision-makers nationwide." And it all start with print...make sure you can be found in the Next Generation Issue, coming February 2019.
Learn More About Our Print Audience        >>
Learn More About Our Digital Audience     >>

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our 
audited, qualified magazine circulation of 23,500 readers, our more than 18,000 email subscribers and tens of thousands of monthly digital visitors reach the decision makers you're looking to target – ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you:
Wood Floor Business Trade Show Promotion Icon
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Trade Show Promotion
New Product Launch
Brand Engagement
lead generation

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started

On the horizon For wood floor business

December 2019|January 2020 – Ad Close: 11/4/19
Surfaces Issue  | Moisture & Wood Floors
Product Focus: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
Bonus Distribution at Surfaces 2020
Exhibiting Advertisers will be featured in our Expo Exhibitor Showcase
Check out the 2019 wfb editorial calendar

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

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  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com