Wood Floor Business
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
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your brand
​in print

AWArd-Winning Content AND Design. 
Your #1 connection to the industry.

Integrated marketing is the key to reaching your prospects––and it all starts with print. Our audited print audience of wood flooring decision-makers still heavily rely on print media to find relevant information to inform their business decisions and find the products and services they need to run profitable businesses.
“Advertising with Wood Floor Business magazine has helped Canlak Coatings increase and drive awareness of our PoloPlaz and Absco brands.  Our partnership has also given us a platform to highlight new products and driven sales gains in regions where we had been under-represented.  Furthermore, we have capitalized on the flexibility to take advantage of many different print, digital and social media offerings that work for our brands”.

​  -Mike Brezin
a, Sr. Vice President, Business Strategy & Marketing
Circulation Breakdown
Advertising Policies
Wood Floor Business Reader Survey
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  • ADS
  • SPONSORED CONTENT
  • NEW PRODUCTS
  • PRODUCT FOCUS
  • RESOURCE BOOK
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Here at Wood Floor Business, we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two-page spread to a 1/6 page ad to a high-impact cover treatment, we have the solutions you need to drive your message forward.

Check out some print examples to see how other companies in the wood flooring industry are utilizing Wood Floor Business to showcase their company and build brand awareness:
Print Specs
Position your company as an expert in the industry and leverage the power and trend of "Content Marketing" – all with Wood Floor Business.

Used in tandem with our print and digital products, or as a stand alone marketing play, sponsored content is a sure way to separate your brand from the competition, engage with prospects in an educational way and drive the value of your brand to new heights.

​Wood Floor Business Sponsored Content Includes:
  • Printed article in Wood Floor Business (issue of your choice) sent to 23,500 magazine subscribers
  • Article promoted on woodfloorbusiness.com homepage
  • Article included in our twice-weekly E-News which targets key decision-makers in the wood flooring industry
  • Article promoted via Wood Floor Business social media (Facebook, Twitter & LinkedIn)

Offered both in print and online, Sponsored Content allows your company to benefit from the values of content marketing with an engaged audience already looking to Wood Floor Business for the latest solutions, trends and ideas to help them grow.

With copy and images provided by you, Sponsored Content gives your company the exposure you need to stay top-of-mind and grow your prospect list with our 23,500 audited print subscribers and hundreds of thousands of website visitors.
Wood Floor Business Sponsored Content
Example of a "Sponsored Content" section from Osmo in the Dec16/Jan17 issue of Wood Floor Business
sponsored content best practices
What's Included?
Showcase new product introductions, as well as improvements you've made to existing products in front of our audience of forward-thinking buyers. This section runs in every issue of Wood Floor Business and is built to keep the industry up-to-date on the latest product and service innovations.
Wood Floor Business New Products
Example of the "New Products" section from the Dec16/Jan17 issue of Wood Floor Business
Maximize your marketing ROI and build brand awareness by promoting your products to key decision makers who look to Wood Floor Business for guidance on the best products the industry has to offer.

Plus, receive enhanced listings and photos when you advertise in the issue of Wood Floor Business.

Product FOCUS specs
The annual Wood Floor Business Resource Book is designed specifically to be used as a year-round industry tool, allowing your organization to elevate brand awareness and drive company exposure to new heights. This print and digital directory is the destination and resource buyers look to when making purchasing decisions.

Printed RESOURCE BOOK

Wood Floor Business Printed Resource Book
Cover Image from the 2022 Wood Floor Business Resource Book

Online RESOURCE BOOK (MICROSITE)

Wood Floor Business Online Resource Book Microsite
Online Resource Book Listing Example (Microsite)

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​Wood Floor Business is a valuable resource for our contracting business. The staff and volunteer contributors offer useful advice from specialized techniques and processes to innovative business ideas and applications. Joe and I appreciate that the magazine benefits and elevates the craftsmanship and reputation of the wood flooring industry.
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Joni Rocco

Co-Owner
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Artistic Floors by Design

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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com