Wood Floor Business
  • Media Kit
    • 2021 Media Kit
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The Annual
​PREFINISHED Issue.

October|November 2018
Ad Close: Sept. 7 |  Ads Due: Sept. 14

Get your brand in front of high-quality LEads with WFB.

Prefinished wood flooring now leads the industry, and new products are constantly entering the market. Our third-party audited subscriber base of 23,500 wood flooring decision-makers look forward to our annual summary of the latest Prefinished Wood Flooring and related content, too.

In addition to our usual features, special content includes:

Contractor Market Analysis | Tool Review: Routers | Coverage on Adhesives

Product Focus
*: Prefinished wood flooring | Inlays, borders + vents | Maintenance + repair kits

*Stand out! Advertisers receive a highlighted product feature, larger image and ad callout in the Prefinished PF. Advertising companies are also included in the Prefinished Product Spotlight Email sent to 18,000+ qualified wood flooring pros.
SECURE YOUR AD SPACE TODAY
AD CLOSE: SEPT. 7 | ADS DUE: SEPT. 14

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KENDRA GRIFFIN
NATIONAL ACCOUNTS MANAGER

E: kendra@woodfloorbusiness.com
P: (608) 467-1084
BONUS FOR ISSUE ADVERTISERS...
FREE Social Media Package!
Advertising companies in the October|November issue will receive free access to our engaged social media base of 25,000+ connections.

You provide the image or video, link and copy and we'll share it with our active social media connections––free of charge to Oct|Nov advertisers. If your company is active on social media we'll be sure to tag your accounts, along with any key words you'd like.
Wood Floor Business Facebook Icon
5,634 likes
Average Reach = 3,000+ views
Wood Floor Business Instagram Icon
2,840 followers
Average Reach = 1,200+ views
Wood Floor Business Twitter Icon
5,247 followers
Average Reach =  250+ views

Wood Floor Business Pinterest Icon
2,814 followers
Wood Floor Business YouTube Icon
728 subscribers
"After exploring multiple options to reach our target audience with effective, professional promotions of our brand across print and digital platforms, we know Wood Floor Business is the right media partner to achieve our marketing goals. The staff of WFB is proficient at reaching a growing audience with a blend of digital, print, blog and email campaigns.  Their professional and creative support has helped grow our brand and we look forward to a long relationship with the WFB team."

–Paul Ostlund, Division Manager | Lacrosse Hardwood Flooring
read more customer testimonials
PRODUCT FOCUS:
​PREFINISHED WOOD FLOORING | INLAYS, BORDERS + VENTS | MAINTENANCE + REPAIR KITS
The Product Focus covers an essential sector of the wood flooring industry, which is why our readers use this section as a vital resource to find the products and solutions they need to help their businesses grow.
Advertisers will stand out amongst the competition with:
  • Enhanced product listing
  • Call-out highlighting your ad in the October|November issue

​Plus, take advantage of our digital upgrade ($500) and receive the added benefit of:
  • Product Focus email sent to 18,000+ industry professionals
  • Special mention in the twice-weekly WFB E-News
  • Feature on woodfloorbusiness.com
    ​NOTE: Digital upgrade offer only available to Oct|Nov WFB advertisers​​
Wood Floor Business ReadEx stat
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Maximize your marketing ROI and build brand awareness by promoting your products to our engaged print audience of 23,500 key decision-makers who look to Wood Floor Business for guidance on the best products the industry has to offer. ​​​​​

WFB extends beyond our magazine...

Supplement your traditional print ad with one of our digital or social media marketing opportunities to help achieve your marketing goals. Our meticulously maintained email lists and actively engaged social media followers makes WFB the clear choice for connecting you with high-quality leads in the wood flooring industry.
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​18,900+
Engaged Email
Subscribers
900,000+
Annual
Website ​Users
​26,000+
Social Media
​Connections
BLOG: The 4 Digital Marketing Metrics You Should Be Paying Attention To
"Wood Floor Business is a valuable resource for our contracting business. The staff and volunteer contributors offer useful advice from specialized techniques and processes to innovative business ideas and applications. Joe and I appreciate that the magazine benefits and elevates the craftsmanship and reputation of the wood flooring industry."

–Joni Rocco, Co-owner | Artistic Floors by Design
read more customer testimonials

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our audited, qualified magazine circulation of 23,500 readers, our more than 18,000+ email subscribers and tens of thousands of monthly digital visitors reach the decision-makers you're looking to target––ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you!
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Wood Floor Business Trade Show Promotion Icon
New Product Launch
Brand Engagement
lead generation
Trade Show Promotion

On the horizon For wood floor business:

Annual Resource Book – Ad Close: 10/5

December '18 | January '19 – Ad Close: 11/6
Surfaces Issue  |  PF: Unfinished Domestic Wood Flooring  |  PF: Wood Flooring Manufacturing Equipment  |  Moisture & Wood Floors How Wood Floor are Made  |  Surfaces Exhibitor Showcase
Bonus Distribution at Surfaces 2019
2018 wfb editorial calendar
READY TO GET STARTED?
We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started
Wood Floor Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com