Wood Floor Business
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com

February | March 2022:
Next Generation Issue

Next Generation Issue: The future of the wood flooring industry
Special Editorial Coverage: ​Engineered Wood Flooring, Buffers + Edgers, Underlayment
Product Focuses:
 Technology, Finishes, Applicators, Adhesives + Fillers 
BOGO Ad Space:
Kick-start 2022: Advertisers who buy a full- or half-page ad in this issue will receive one of the same size FREE!

Golden Ticket Promotion:
Generate excitement around your products by giving away a prize to a lucky winner!

Ad Close: Jan. 5 | Ads Due: Jan. 12

PRODUCT FOCUSes:
​
Technology, FINISHES, APPLICATORS, ADHESIVES + FILLERS

Wood Floor Business Product Focus

​Our readers use this section as a vital resource to find the products and solutions they need to help their businesses grow.
Advertisers will stand out amongst the competition with:
  • Enhanced product listing (highlighted box, larger product photo)
  • Call-out highlighting your ad in the February | March issue
  • Inclusion in Product Spotlight email sent to industry professionals
  • Feature on woodfloorbusiness.com​
Maximize your marketing ROI and build brand awareness by promoting your products to our 23,500 third-party verified print audience who look to Wood Floor Business for guidance on the best products the industry has to offer. ​​​​​
See last year's product focus section >>

DID you know?

​According to a recent survey, 82% of our readers said they rely on industry magazines as the number one source to keep up on industry products and trends.
Check out more audience insights
Learn About Our Print Audience
Learn About Our Digital Audience

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our 
audited, qualified magazine circulation of 23,500 readers, our thousands of email subscribers and tens of thousands of monthly digital visitors reach the decision makers you're looking to target – ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you:
Wood Floor Business Trade Show Promotion Icon
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Trade Show Promotion
New Product Launch
Brand Engagement
lead generation

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started

On the horizon For wood floor business

April|May – Ad Close: 3/8/22
WFB Design Awards Issue |  State of the Industry Report 
Stand out with a Design Awards Sponsorship!

June|July – Ad Close: 5/5/22
WFB Truck & Van Contest |  Stains, Dyes & Custom Colors  |  Product Focus: Tools & Supplies
Sponsorship available for WFB Truck & Van Contest!

August|September – Ad Close: 7/6/22
The Green Issue  | Finishing & Recoating  |  Outstanding Retailer Awards
Product Focus: Reclaimed Wood Flooring, Subfloor Prep, Underlayment + Moisture Meters
Digital Promotion for Companies Going Green

October|November – Ad Close: 9/7/22
The Prefinished Issue  | Adhesives  |  Contractor Market Analysis
Product Focus: Prefinished Wood Flooring Inlays, Borders + Vents, Maintenance + Repair Kits
Bonus Distribution at NAFCD Convention

Resource Book 2022 – Ad Close: 10/6/22
The leading industry directory where our engaged audience
looks to find the latest products, services and solutions.
Advertisers receive exclusive benefits in addition to 12 months of print and digital promotion

December|January  – Ad Close: 11/4/22
Surfaces Issue  | Moisture & Wood Floors | WFB Ultimate Wood Floor Guy/Gal Contest
Product Focus: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
Bonus Distribution at Surfaces 2023 + full page -4c ad -$925 gross
Exhibiting Advertisers will be featured in our Surfaces Exhibitor Showcase
Check out the 2022 wfb editorial calendar

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

    Sign up for marketing updates

Submit
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com