Wood Floor Business
  • Media Kit
    • 2021 Media Kit
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 THe 30th Anniversary Issue

February | March 2018
Ad Close: Jan. 5  |  Ads Due: Jan. 12

Your Trusted Marketing Partner,
​Serving the Wood Flooring Industry for 30 Years.

Wood Floor Business is your premier marketing partner in the wood flooring industry because we deliver fresh editorial content you can rely on to keep your prospects engaged. Plus, our 23,500 audited print subscribers, 18,000+ email subscribers and 26,000+ social media connections have relied on us for 30 years to stay up-to-date on the latest tips, trends and information in the wood flooring industry, as well as to find the products and services that will drive their businesses to the next level. 

​Engaging content and proven marketing results makes Wood Floor Business the ideal marketing partner. Plus, we extend beyond our magazine––supplement your traditional print advertisement with one of our digital or social media marketing opportunities to reach the best prospects in the entire wood flooring industry and help achieve your marketing goals.
In addition to our usual features, special content includes:​​
  • The Next Generation: How will our industry thrive in the future
  • Engineered Wood Flooring
  • PF: Finishes, Applicators, Adhesives + Fillers, Technology
            ... and more content about installing, sanding and finishing ​
Print Audience OVERVIEW
Digital Audience OVERVIEW

Picture
BOGO Special! 
​As a thank you for helping us celebrate our 30th anniversary, advertisers who buy a half- or full-page ad in this issue will receive one of the same size FREE!
Ad Close: Jan. 5  |  Ad Due: Jan. 12
SECURE YOUR AD SPACE TODAY!
Picture
Kendra Griffin
​National Account Manager

P: (608) 467-1084

PRODUCT FOCUS:
​Finishes, applicators, adhesives + fillers, technology

Wood Floor Business Product Focus
Our readers use this section as a vital resource to find the products and solutions they need to help their businesses grow.

Advertisers will stand out amongst the competition with:
  • Enhanced product listing
  • Larger photo
  • Call-out highlighting your ad in the December|January issue

​Plus, take advantage of our digital upgrade ($500) and receive the added benefit of:
  • Product Focus email sent to 18,000+ industry professionals
  • Special mention in the twice-weekly WFB E-News
  • Feature on woodfloorbusiness.com
    ​NOTE: Digital upgrade offer only available to Feb/March WFB advertisers​​
Wood Floor Business ReadEx stat
Wood Floor Business ReadEx stat

Maximize your marketing ROI and build brand awareness by promoting your products to our engaged print audience of 23,500 key decision makers who look to Wood Floor Business for guidance on the best products the industry has to offer. ​​​​​

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our 
audited, qualified magazine circulation of 23,500 readers, our more than 18,000 email subscribers and tens of thousands of monthly digital visitors reach the decision makers you're looking to target – ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you!
Wood Floor Business Trade Show Promotion Icon
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Trade Show Promotion
New Product Launch
Brand Engagement
lead generation

On the horizon For wood floor business:

April|May – Ad Close: 3/2/18
WFB Design Awards Issue |  State of the Industry Report  |  Expo Exhibitor Showcase
Stand out with a Design Awards Sponsorship!


June|July – Ad Close: 5/4/18
Truck & Van Contest Issue  |  Stains & Dyes  |  Product Focus: Sanders, Abrasives + Vacuums
Tools: Nailers, Saws, Routers + Safety Products

Be noticed with a Truck & Van Contest Sponsorship!

August|September – Ad Close: 7/6/18
The Green Issue  | Finishing & Recoating  |  Nastiest Nailer Contest
Product Focus: Reclaimed Wood Flooring, Cork + Bamboo Flooring, Subfloor Prep + Moisture Meters
Exclusive Sponsorship available for the Nastiest Nailer Contest!
Digital Promotion for Companies Going Green

2018 wfb editorial calendar

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
    Wood Floor Business Cover Art 2016
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com