Wood Floor Business
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Digital Stats

Website | Email | Social
WFB offers marketing solutions designed for wood flooring pros on the move. When combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience of decision-makers anywhere and anytime. With a meticulously maintained email list and measurable engagement across all digital channels, WFB helps deliver your message to key decision-makers, on the job site, during their downtime or whenever they’re looking for information to help their businesses succeed.

Website metrics

With more than 60,000+ total visits and 76,600+ pageviews per month, woodfloorbusiness.com receives more traffic than any other industry website. WFB assures industry decision-makers are viewing the content you provide. That means when you advertise on our website, you'll see a higher ROI through increased lead generation and brand awareness.
Website Metrics
Learn More about Web Advertising Options >>

WFB e-news metrics

Our twice-weekly e-newsletter sends out to a targeted list of 12,250+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry.

Boasting an impressive 3.96% higher average unique open rate than the industry average, why not utilize the channel your target audience is opening and actively engaging with?
E-News Open Rate

WFB E-News offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
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*2020 Monthly Averages
Learn More about E-News Advertising >>

custom e-mail metrics

Wood Floor Business allows you to personally reach your target audience with an engaged, quality list of 14,400+ subscribers. With multiple segmentation options available to reach your unique audience, WFB Custom E-Mail showcases an impressive open rate––which has improved year over year.
Custom Open Rate
Learn More about Custom E-Mail Advertising >>

social media metrics

Wood Floor Business has an award-winning social media presence with a highly engaged user base. With more than 33,900 followers across our social media platforms, we ensure you will get your content in front of the best prospects who live and breath the industry, allowing you to gain qualified social media followers.
Social Media Metrics
Engagements= Clicks, Likes, Shares, Video Views
Social Media Follower Counts
Learn More about Social Media Advertising >>

*All data found on page is 2020 monthly averages
*Industry averages pulled from average between Campaign Monitor (2020) email benchmarks & Mail Chimp 2020 Benchmarks

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Up Next: Feb | March 2021
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com