WFB offers marketing solutions designed for wood flooring pros on the move. When combined with our print marketing solutions, digital opportunities from Wood Floor Business ensure your brand messaging is connected to our engaged and growing audience of decision-makers anywhere and anytime. With a meticulously maintained email list and measurable engagement across all digital channels, WFB helps deliver your message to key decision-makers, on the job site, during their downtime or whenever they’re looking for information to help their businesses succeed.
Website metrics
With more than 61,000 total visits and 85,000+ pageviews per month, woodfloorbusiness.com receives more traffic than any other industry website. assures industry decision-makers are viewing the content you provide. That means when you advertise on our website, you'll see a higher ROI through increased lead generation and brand awareness.
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WFB e-news metrics
Our twice-weekly e-newsletter sends out to a targeted list of 15,000+ wood flooring professionals who turn to us for industry insights, trends and news shaping the industry.
Boasting an impressive 89.2% higher average total open rate than the industry average, why not utilize the channel your target audience is opening and actively engaging with?
Boasting an impressive 89.2% higher average total open rate than the industry average, why not utilize the channel your target audience is opening and actively engaging with?
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WFB E-News offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
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With a 5.06% average monthly click-through rate (CTR), WFB's e-newsletter is one of the most engaging newsletters in the industry. Plus, our readers aren't just clicking on content, they're clicking on your ads!
*2019 Monthly Averages
custom e-mail metrics
Wood Floor Business allows you to personally reach your target audience with an engaged, quality list of 16,900+ subscribers. With multiple segmentation options available to reach your unique audience, WFB Custom E-Mail showcases an impressive open rate––which has improved year over year.
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social media metrics
Wood Floor Business has an award-winning social media presence with a highly engaged user base. With more than 28,000 followers across our social media platforms, we ensure you will get your content in front of the best prospects who live and breath the industry, allowing you to gain qualified social media followers.
*All Data found on page is monthly averages
*Industry averages pulled from Campaign Monitor (2019)
*Industry averages pulled from Campaign Monitor (2019)