Wood Floor Business
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 your brand
​ONLINe 24-7

digital ​opportunities

Your customers spend most of their day on screens, so why not advertise where they are with our digital solutions? Increase brand exposure, maximize ROI and drive business forward with innovative and effective digital advertising.
wfb's digital audience
WFB Advertising Policies
  • WEBSITE
  • VIDEO
  • E-NEWS
  • CUSTOM E-MAIL
  • SPONSORED CONTENT
  • MICROSITES
  • CONTENT TOOLBOX
  • SPECIAL PLACEMENT
  • RETARGETING
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Woodfloorbusiness.com is the perfect bridge to unite your print marketing to your digital marketing. Our website is the leading digital platform for your company to increase brand awareness, drive new leads and maximize ROI.

Advantages of Website Advertising with Wood Floor Business:
​
  • 24/7 visibility
  • Most digital traffic in our industry
  • Trackable and targeted
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Wood Floor Business Welcome Ad example
Wood Floor Business Leaderboard example
Wood Floor Business Skyscraper example
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Increase the reach of your marketing videos and gain additional exposure with video promotion available through Wood Floor Business. Video is great for telling a more detailed story in a visual, engaging way.
Advantages of Video Advertising with Wood Floor Business:
  • 24/7 visibility
  • All videos are promoted to WFB's digital audience, which includes:
    – Visitors to 
    WoodFloorBusiness.com 
    – Our social media followers (Facebook, Twitter and LinkedIn)
    – Engaged E-News subscribers
  • Recent sponsored videos have received between 1,468 and 2,424 views from the WFB audience
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view additional examples
Wood Floor Business offers its readers twice-weekly E-News targeted to industry professionals who look to us to stay up-to-date on the latest industry trends, information and news shaping the wood flooring industry.

Advantages of E-News Advertising with Wood Floor Business:​
​​
  • Trackable results
  • Mobile-responsive
  • Engaged, quality list
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Wood Floor Business E-News Example
Multiple ad placement options available.
Get access to our dynamic and robust audience of engaged subscribers with Custom E-Mail solutions available from Wood Floor Business. Use this marketing channel to drive new leads to your website and target those who are not already in your CRM.

Advantages of Custom E-Mail Advertising with Wood Floor Business:​
​
  • Trackable & targeted
  • Mobile-responsive
  • Engaged, quality list
  • Fully customizable
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Wood Floor Business Custom E-Mail Example
CHECK OUT THESE 5 Tips for
​Successful ​Custom E-Mails

​*source: Convince & Convert research
Position your company as an expert in the industry with an unbiased and informative article that brings value to our readership of 23,500 industry professionals. With copy and images provided by you, this opportunity will give your company the around-the-clock online exposure you need to stay top-of-mind and grow your prospect list. 

Advantages of Sponsored Content Advertising with Wood Floor Business:
  • Promotion on the WoodFloorBusiness.com homepage
  • Prominently display in our twice-weekly E-News 
  • Article promoted on our social media (Facebook, Twitter, LinkedIn)

Looking to expand your Sponsored Content reach outside of our digital channels?  Leverage the power of content marketing with our industry-leading magazine to maximize your reach and drive even more leads.
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Wood Floor Business Sponsored Content Example
Educate and inform prospects who are searching for you with a fully customizable profile in the online version of the annual Wood Floor Business Resource Book. Our microsite solution is a cost-effective way to jump-start and optimize your digital marketing strategy.

Designed specifically to be used as a year-round industry tool, Microsites allow your company to showcase product videos, photos, catalogs and more WoodFloorBusiness.com visitors. This online directory is the 24/7 destination and resource buyers look to when making purchasing decisions.

Advantages of Microsite Advertising with Wood Floor Business:​
  • Capture leads through the "Request a Quote" feature
  • Year-long visibility on woodfloorbusiness.com
  • Priority listing in search results in the online version of the Resource Book
  • Increased SEO on Google and other search engines
  • Banner ad on woodfloorbusiness.com homepage and mention in our E-News help to drive even more traffic
  • Top Microsites receive nearly 1,000 pageviews per year from prospects actively seeking out your company

Pair your fully customizable Microsite profile with a traditional advertisement in the printed version of the Wood Floor Business Resource Book for maximum exposure and a discounted rate.
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Wood Floor Business Microsite Example
Our Content Toolbox provides an easy way for woodfloorbusiness.com visitors to find the most relevant content for different wood flooring topics, such as moisture, subfloor preparation, factory-finished flooring and more. Users simply check which articles in the topic they want and download them with one click.
​
Suppliers sponsoring a product category receive single-voice branding on the Content Toolbox page, can provide content and most importantly, receive exclusive sales leads for buyers who visit that category. Sponsors receive added exposure every time WFB promotes this lead-generating product across our various print, digital and social media channels.

The Details:
  • Top Toolbox categories receive up to 500 leads per month.
  • Your new leads are sent to you each month.
  • Sponsorships of Content Toolbox categories are available on a quarterly or annual basis.
​
Content Toolbox Topic Categories:
  • Bamboo Flooring
  • Basic Wood Floor Installation
  • Custom Installation How-To
  • Factory-Finished Wood Flooring
  • Moisture & Wood Floors
  • Recoating & Refinishing
  • Stains & Dyes
  • Stairs, Moldings & Vents
  • Subfloor/Slab Prep & Underlayment
  • Wood Floor Finishing
  • Wood Floor Machine & Tool Maintenance
  • Wood Floor Sanding
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Wood Floor Business Content Toolbox Homepage
Content Toolbox Homepage example
Wood Floor Business Content Toolbox Category Page
Content Toolbox Category Page example
View Content Toolbox
Reach readers you know are interested in an article's specific topic. By clicking on the headline – whether directly on woodfloorbusiness.com or via a search engine or social media, they’ve shown they are actively seeking the information in the article where your message appears.
​
The top articles on woodfloorbusiness.com are popular year-round, with anywhere from 15,000-65,000 annual views, thanks to their quality, timeless subject matter and strong ranking in Google and other search engines. This ensures your special placement ad will be seen consistently all year.

Advantages of Special Placement Advertising with Wood Floor Business:
  • Targeted
  • 24/7 visibility
  • Longevity
  • Exclusive (only one per article)
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Wood Floor Business Special Placement
Retargeting through Wood Floor Business is an effective way to raise your brand awareness in the digital marketplace to our hundreds of thousands of website users.

​Serving your ad around the web to prospects who have been to our website means your ad is displaying to an audience that we know has some degree of interest in wood flooring products. It allows you to spend your advertising dollars on a more focused audience which can bring increased ROI. 

Advantages of Retargeting through Wood Floor Business:
  • Stay top-of-mind as qualified prospects navigate the web
  • Drive additional traffic to your website
  • Take the guesswork out of retargeting and let us do it for you
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Up Next: Feb | March 2021
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com