Wood Floor Business
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specs

Custom E-Mail

custom e-mail specs

Acceptable File Formats for Custom E-Mail:
  • Submit strict HTML coding with NO CSS.
  • When using a style, you must use INLINE STYLES.
  • Keep Custom E-Mail at a fixed width of 600 pixels.
  • Image files must be attached separately (jpg, .gif and .epd files are preferred).
  • Images must be at least 72 dpi in resolution.
  • Include a subject line – 50 characters or fewer.

​Text-to-Image Ratio
Don't rely solely on graphics to get your message across; some email clients automatically disable images. Note that the text-to-image ratio should be 75% copy to 25% graphics.

URL/Email Links
Include a full list of URLs and email addresses for all links.

SPAM Flagging
Avoid spam trigger words and prevent your email from being tagged as spam by your customers' email servers.

Lead Times
All materials must be submitted five business days prior to scheduled email send date. Late materials may result in a postponed send date.

Proofing Process
A proof will be sent to from Wood Floor Business. While we do our best to provide you with an error-free proof, please review your Custom E-Mail carefully. Be sure to verify phone numbers, links, email addresses and other information.

Need Help with the Design? We can help!
Please submit materials no later than five business days prior to your scheduled send date. Submit up to 250 words of copy and one or two images. Provide a text file, including the Custom E-Mail copy as well as a text file with layout instructions. Text will be copied and pasted exactly how it is received. Be sure to include copy for the preview text for your email along with your subject line (50 characters or less).
Wood Floor Business Custom E-Mail Examples
DOWNLOAD custom e-mail specs

Questions?

Wood Floor Business Sales - Kendra
KENDRA GRIFFIN
national account DIRECTOR
(608) 467-1084
kendra@woodfloorbusiness.com
EMAIL ME
Wood Floor Business Production - Marj
MARJ SCHULTZ
PRODUCTION MANAGER
(608) 729-4208
marj@woodfloorbusiness.c
om
EMAIL ME

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com