THE WFB TEAM
Your Dedicated WFB Staff
Our goal is to empower wood flooring professionals by connecting them to the products and services they need from wood flooring companies around the globe. With more than 35 years of industry experience, we understand the unique challenges and opportunities of this business. One of our biggest assets is that we aren’t a huge media company that happens to do a wood flooring magazine. AB Media Inc. is a small, family-owned company that has only three brands, all of which are considered an essential part of their industries. Our longtime staff includes:
Kendra Griffin, National Account Director
Kendra has been dedicated to Wood Floor Business since August of 2010 and worked for our sister publication, Athletic Business, prior to joining the WFB team. A graduate of the University of Minnesota with a B.S. in marketing and a double minor in retail merchandising and business management, she now helps companies recognize opportunities to exceed their sales and marketing objectives. Her passion is helping companies determine a strategic marketing plan to drive sales and help grow their business. In her free time Kendra enjoys being active, traveling, cooking and spending time outdoors with her husband, two children and two golden retrievers.
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KENDRA GRIFFIN
National Account Director
Sophia Voight, Assistant Editor
Sophia joined Wood Floor Business in 2024, assisting with content production of the WFB print magazine and newsletter. She holds a multimedia journalism degree from the University of Wisconsin-Oshkosh and has written for a number of national and Wisconsin-based newspapers. Outside of the office, Sophia enjoys painting, knitting and hiking.
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SOPHIA VOIGHT
Assistant Editor
(608) 467-1082
Kim Wahlgren, Editor
Kim is the longtime editor of Wood Floor Business. Based in Madison, Wis., she manages the day-to-day operations of the WFB print magazine, woodfloorbusiness.com, twice-weekly E-News and social media. She holds a degree from the University of Wisconsin in journalism and Spanish. Away from the office, she's busy enjoying her family, including two beautiful children, an ex-racehorse, an extraordinarily silly black Labrador mutt and her husband Brent, whom she met at.... yes, wood flooring school.
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KIM WAHLGREN
Editor
Marj Schultz, Production Manager
Marj has been making things happen behind the scenes in the production department at AB Media since before all of the staff used computers … and before AB Media was even called AB Media. Today, in her production manager duties she ensures that each issue of AB Media's three titles actually go to press, and she also graces WFB with her design skills as its art director. She also loves helping advertisers, whether that’s guiding them on how to create materials on their own or bringing their marketing visions to life herself. In her free time, Marj likes to paint, draw, garden and enjoy her two grandsons.
MARJ SCHULTZ
Production Manager + WFB Art Director
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