Wood Floor Business
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Custom, Integrated Marketing Case Study

ProKnee's "Nastiest Kneepad" Contest Sponsorship

The GOAL:

ProKnee was looking for a unique, all-encompassing marketing solution to reach their target audience of wood flooring professionals across the entire industry.

The Solution:

The Wood Floor Business team outlined a fully integrated marketing package–tailored specifically to ProKnee’s goals–that included exclusive sponsorship of:
  • Promotion of the “Nastiest Kneepads” contest online, in E-News and on social media.
  • ​Contest feature and special advertorial section in the August|September 2017 issue of Wood Floor Business.
  • Prize giveaway for winners and special promotional discount for all contest entrants.
  • Digital promotion of winners online, in E-News and on social media.

PRINT:
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DIGITAL:
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SOCIAL MEDIA:
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The Result of a HIGH-IMPAct, Multi-ChanneL Campaign:

23,500

 PRINT READERS

68,600

DIGITAL IMPRESSIONS

13,050

SOCIAL MEDIA VIEWS

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​ProKnee was able to build brand awareness and generate high-quality leads, all through Wood Floor Business.

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This custom, multi-channel marketing campaign through Wood Floor Business allowed us to reach our target market where they are consuming industry-related content in a fun and engaging way. We were able to get our message out to the largest verified audience in the industry via Wood Floor Business magazine, their social media channels, woodfloorbusiness.com and their email lists.

Kendra was so helpful and willing to work with us on our vision to achieve our goal of increasing brand awareness, sharing the results of our research, gaining qualified followers and driving sales. Plus, sponsoring a contest facilitated by Wood Floor Business allowed us to get more of our product into the most qualified hands as part of the prize giveaway and special promotion for contest participants.
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Lee Richards

President
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ProKnee

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Looking for your own unique, integrated marketing solution? Let's brainstorm ideas.
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NEW PRODUCT LAUNCH
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BRAND ENGAGEMENT
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LEAD GENERATION
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TRADE SHOW PROMOTION

    Ready to get Started?

    We're excited for the opportunity to help you achieve your marketing goals. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com