Wood Floor Business: ProKnee Case Study

The GOAL:

ProKnee was looking for a unique, all-encompassing marketing solution to reach their target audience of wood flooring professionals across the entire industry.

The Solution:

The Wood Floor Business team outlined a fully integrated marketing package–tailored specifically to ProKnee’s goals–that included exclusive sponsorship of:

Promotion of the “Nastiest Kneepads” contest online, in E-News and on social media.
Contest feature and special advertorial section in the August|September 2017 issue of Wood Floor Business.
Prize giveaway for winners and special promotional discount for all contest entrants.
Digital promotion of winners online, in E-News and on social media.

PRINT:

DIGITAL:

SOCIAL MEDIA:

The Result of a HIGH-IMPAct, Multi-ChanneL Campaign:

23,500

PRINT READERS

68,600

DIGITAL IMPRESSIONS

13,050

SOCIAL MEDIA VIEWS

ProKnee was able to build brand awareness and generate high-quality leads, all through Wood Floor Business.

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This custom, multi-channel marketing campaign through Wood Floor Business allowed us to reach our target market where they are consuming industry-related content in a fun and engaging way. We were able to get our message out to the largest verified audience in the industry via Wood Floor Business magazine, their social media channels, woodfloorbusiness.com and their email lists.

Kendra was so helpful and willing to work with us on our vision to achieve our goal of increasing brand awareness, sharing the results of our research, gaining qualified followers and driving sales. Plus, sponsoring a contest facilitated by Wood Floor Business allowed us to get more of our product into the most qualified hands as part of the prize giveaway and special promotion for contest participants.