Wood Floor Business
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defining your voice on social media

5/21/2015

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As I get more involved in the hardwood flooring industry, there’s one thing I’ve come to learn: This industry is filled with all kinds of personalities. (Just read our online comments if you need proof.) And when it comes to social media, there’s nothing wrong with letting that personality shine through.

Before getting into marketing, I served as the social media manager for Wood Floor Business' parent company, AB Media. I would travel to trade shows and people would often ask me what tone or “voice” they should be using for their business’s social media accounts. The answer to that is simple: your own!

If you’re funny in real life, be funny! if you pride yourself on being professional and straight-laced, take that approach. What is your company’s story? What kind of impression are you trying to make?

Whatever it is, make it authentic. Your social media followers (think, customers or potential customers) will see right through you if you’re trying to be somebody you’re not.

Now, not everyone is a comedian. And a Twitter feed full of jokes, for example, isn’t going to help you grow your business. But a witty remark or creative photo caption related to your business can help put a human face on your business.
​
This is social media after all. A little personality can go a long way. So next time you’re over-thinking that Facebook post or sweating over your next 140 characters, allow me to be the voice of reason: The only voice you need to worry about is your own.
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22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
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  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • Aug | Sept 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com