You know your ideal target.
We know our audience inside and out.

Our best assets are the relationships we have with wood flooring pros across the industry. It’s this connection that enables us to deliver our advertisers unique marketing solutions with proven results.

95% of WFB contractors make purchasing decisions for new equipment

70% spend up to $10,000 each year on new equipment

84% rely on trade magazines as the number one way to stay up-to-date with the latest products and equipment

56% of WFB contractors are not a member of any industry association

1⁄3 complete more than 100 residential projects and typically install five or fewer commercial projects each year

91% of WFB retailers are the owner or manager of their store with 73% being an independent retailer

92% have a physical store location with an average of less than 10 employees

58% have an annual revenue of more than $1 million with an average transaction size of $4,000

Our retailers carry all types of wood flooring, subfloor products, tools & equipment, and installation products

Primarily rely on industry magazines and manufacturer reps to learn about new products

93% of WFB distributors make purchasing decisions for their companies

77% sell their products/ services from a physical location

Average purchase order size is less than $10,000 with annual revenue averaging $10 million+

77% source their wood flooring from the USA and Canada

Primarily rely on industry magazines and e-newsletters to stay up-to-date

*Data from internal WFB survey to all known contractors, retailers and distributors within our database. Averages pulled from 394 individual survey responses.