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Our best assets are the relationships we have with wood flooring pros across the industry. It’s this connection that enables us to deliver our advertisers unique marketing solutions with proven results.

of WFB contractors make purchasing decisions for new equipment.

of WFB contractors are not a member of any industry association.

of WFB contractors have an average project size that nets more than $10,000 in revenue.

spend up to $10,000 each year on new equipment.

1⁄3 complete more than 100 residential projects each year.

of WFB contractors require workers to use safety equipment on the job site.

of WFB contractors have an annual income of $250,000+.

rely on trade magazines as the number one way to stay up-to-date with the latest products and equipment.

average WFB contractor age is 53 with 21+ years of industry experience.

of WFB contractors only install wood flooring.

of WFB retailers are the owner or manager of their store with 73% being an independent retailer.

carry all types of wood flooring, subfloor products, tools & equipment, and installation products.

have a physical store location with an average of fewer than 10 employees.

have a physical store location with an average of fewer than 10 employees.

primarily rely on industry magazines and manufacturer reps to learn about new products.

have an annual revenue of more than $1 million with an average transaction size of $4,000.

have an annual revenue of more than $1 million with an average transaction size of $4,000.

of WFB retailers are independent, 26% are part of a buying group.

have been in business 16+ years.

of those surveyed make purchasing decisions for their companies.

source their wood flooring from the USA and Canada.

of WFB distributors have more than 5 manufacturing partners.

sell their products/services from brick and mortar stores while 23% sell both online and in-store.

primarily rely on industry magazines and e-newsletters to stay up-to-date.

of WFB distributors carry 10 or more lines of wood flooring.

average purchase order size is less than $10,000 with annual revenue averaging $10 million+.

1⁄3 of WFB distributors sell their products and services nationally.

the majority of WFB distributors carry 3-5 lines of finish.

*Data from internal WFB survey to all known contractors, retailers and distributors within our database. Averages pulled from 394 individual survey responses.