AUDIENCE INSIGHTS
WFB Audience Insights: Insider Information on Your Prospects
At WFB, our greatest asset is our connection with wood flooring pros across the industry, helping us deliver relevant, timely content and marketing solutions.
Subscribers by Business Type
INDUSTRY MAGAZINES ARE THE
#1 SOURCE
WOOD FLOOR PROS USE TO KEEP UP WITH INDUSTRY PRODUCTS.
Subscribers by Job Title
WFB’s COMPREHENSIVE APPROACH
WFB’s Comprehensive Approach to the Entire Market
Our qualified audience of wood flooring decision-makers (all manager level or above) use WFB to inform their business decisions and discover the products and services they need to be successful.
17,000
MAGAZINE
SUBSCRIBERS
+
YEARLY WEBSITE VISITS
500,000
SOCIAL FOLLOWERS
52,000
+
EMAIL SUBSCRIBERS
28,500
+
5,000
+
ANNUAL PODCAST LISTENERS
WFB’s DEMOGRAPHICS
WFB’s Demographics
Wood Floor Business connects directly with professionals across the entire wood flooring industry—making it the most effective way for advertisers to put their message in front of qualified buyers in every market.
12,262
1,895
Contractors/Installers
Distributors
6,247
2,909
Retailers
Interior Designers, Architects, Manufacturers, Builders, Inspectors
of our WFB magazine readers are ​Owners, ​Presidents, CEOs, or ​Managers
90%
83%
of readers indicated that seeing an ad impacted their buying action*
of readers say WFB is their “personal favorite” or an “important” magazine for them.*
94%
*Data provided by Baxter Research.
ORGANIZATION PARTNERSHIPS
Wood Floor Business Is Proud to Partner With These Organizations:
Parameter 1 transforms the publishing landscape by providing scalable, innovative technology solutions that empower publishers to connect with their audiences, streamline operations and thrive in the digital age. P1 is a trusted partner for publishers large and small, providing the tools they need for rapid growth.
As the only platform combining a customer data platform, marketing automation and subscription management in one place, Omeda helps publishers unify data, launch campaigns and drive value—for both audiences and advertisers. Omeda gives audience-driven organizations the power to turn first-party data into their biggest growth engine.
Baxter Research Center conducts custom and branded specialty surveys that provide actionable advertising and brand metrics for magazines and media companies, professional associations, advertising agencies and advertisers. Their research-based audience metrics help businesses build market share, achieve advertising goals and develop brand value for greater profit. BRC helps businesses understand their market landscape by providing data-driven analysis and intelligent reporting since 1989.
INDUSTRY CONNECTION
Digital Opportunities
WFB is available everywhere wood flooring pros engage. Wood Floor Business is at the forefront of digital marketing solutions designed to captivate and engage our email, website and social media readers and followers. With an average open rate well above the industry average for our twice-weekly E-News and Custom Email solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.
WEBSITE
CUSTOM EMAIL
NEWSLETTER
SOCIAL MEDIA
SPONSORED CONTENT
WFB LIVE DEMO
TOOL REVIEW
PODCAST
BLOG
READER PERSONA: CONTRACTORS
Typical Wood Flooring Contractor
“Not only am I a manager but I am also a flooring contractor. I appreciate the creativity and adversity in some of the project articles and articles regarding inspections and troubleshooting.”
— JUSTIN SLAGOWSKI
FLOOR COVERING INSTALLATION MANAGER
RC WILLEY HOME FURNISHINGS
“WFB places a spotlight on professionals within the industry, telling our stories, all the while keeping us up-to-date with the latest machines, newest flooring products, and local and global businesses. With all its usefulness, how can you not love WFB?”
READER PERSONA: RETAILERS
Typical Wood Flooring Retailer
“This publication has the most interesting and informative articles I’ve read out of any industry-related publication.”
— DEREK SWEGLE
OWNER | HABITAT HARDWOOD FLOORING LLC
READER PERSONA: DISTRIBUTORS
Typical Wood Flooring Distributor
“We are a national distributor of flooring products to retailers across Canada. The publication provides me with invaluable information about products, services and issues with regards to the flooring industry.”
— RANDY LADRET
OUTSIDE SALES REP | GOODFELLOW INC
“Working with the team at WFB has been an excellent experience for our group at 10|20 Marketing. They have made things easy for our group, guiding us to solutions that meet the needs of the brands we oversee in the industry. The options are varied, the rates are reasonable, and the support is tremendous. We greatly value our relationship and look forward to continuing to work with WFB long into the future.”
Mark Goren, President - 10|20 Marketing
