Wood Floor Business
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
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The Annual
​Green Issue.

August|September 2018
Ad Close: July 6 |  Ads Due: July 13

Gain MAximum Exposure with Wood Floor Business.

 The Green Issue, coming this August|September, will have a special focus on sustainable, green products and initiatives in the industry. Our audience looks to this issue to find ways to make a difference in their businesses. Plus, we'll include our first annual Nastiest Nailer Contest, Product Focus sections featuring reclaimed wood flooring, cork + bamboo flooring and subfloor prep + moisture meters, and special editorial coverage on finishing and recoating.

The combination of 30 years' experience, meticulously maintained subscriber lists and engaging content creates proven marketing results that make Wood Floor Business your ideal marketing partner. 
SECURE YOUR AD SPACE TODAY
AD CLOSE: JULY 6 | ADS DUE: JULY 13

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KENDRA GRIFFIN
NATIONAL ACCOUNTS MANAGER

E: kendra@woodfloorbusiness.com
P: (608) 467-1084
BONUS: COMPANIES GOING GREEN...
DON'T MISS OUT ON THE DIGITAL PROMOTION!
Advertising companies in the August|September issue who have taken the initiative to go green will receive a feature in the "Companies Going Green" email sent to our digital audience of 18,000+ wood flooring professionals.

Feature includes a company profile highlighting their green initiatives and products
––free of charge to Aug|Sept advertisers.

NASTIEST NAILER Contest

The 2018 Wood Floor Business Nastiest Nailer Contest is free and open to the entire wood flooring industry.

Sponsorship of the WFB Nastiest Nailer Contest Includes:
  • Full-page print ad in the Aug|Sept contest section
  • Logo inclusion in all promotion of the contest and winners in print, online and via email

Spon​​sors will receive recognition in all promotion of the contest, exclusive sponsorship of the winners, including the opportunity to award prizes, and a full-page ad within that section of the magazine. This exciting, high-visibility opportunity includes extensive email, social media, and print exposure.
Print Audience Overview
Digital Audience OverView
"After exploring multiple options to reach our target audience with effective, professional promotions of our brand across print and digital platforms, we know Wood Floor Business is the right media partner to achieve our marketing goals. The staff of WFB is proficient at reaching a growing audience with a blend of digital, print, blog and email campaigns.  Their professional and creative support has helped grow our brand and we look forward to a long relationship with the WFB team."

–Paul Ostlund, Division Manager | Lacrosse Hardwood Flooring
read more customer testimonials
PRODUCT FOCUS:
​RECLAIMED WOOD FLOORING, CORK + BAMBOO FLOORING, SUBFLOOR PREP + MOISTURE METERS
Wood Floor Business ReadEx stat
The Product Focus covers an essential sector of the wood flooring industry, which is why our readers use this section as a vital resource to find the products and solutions they need to help their businesses grow.

Advertisers will stand out amongst the competition with:
  • Enhanced product listing
  • Call-out highlighting your ad in the August|September issue

​Plus, take advantage of our digital upgrade ($500) and receive the added benefit of:
  • Product Focus email sent to 18,000+ industry professionals
  • Special mention in the twice-weekly WFB E-News
  • Feature on woodfloorbusiness.com
    ​NOTE: Digital upgrade offer only available to Aug|Sept WFB advertisers​​

Wood Floor Business Product Focus
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Maximize your marketing ROI and build brand awareness by promoting your products to our engaged print audience of 23,500 key decision-makers who look to Wood Floor Business for guidance on the best products the industry has to offer. ​​​​

WFB extends beyond our magazine...

Supplement your traditional print ad with one of our digital or social media marketing opportunities to help achieve your marketing goals. Our meticulously maintained email lists and actively engaged social media followers makes WFB the clear choice for connecting you with high-quality leads in the wood flooring industry.
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​18,900+
Engaged Email
Subscribers
900,000+
Annual
Website ​Users
​27,000+
Social Media
​Connections
BLOG: The 4 Digital Marketing Metrics You Should Be Paying Attention To
"Wood Floor Business is a valuable resource for our contracting business. The staff and volunteer contributors offer useful advice from specialized techniques and processes to innovative business ideas and applications. Joe and I appreciate that the magazine benefits and elevates the craftsmanship and reputation of the wood flooring industry."

–Joni Rocco, Co-owner | Artistic Floors by Design
read more customer testimonials

Want to advertise, but not sure where to start?

Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our audited, qualified magazine circulation of 23,500 readers, our more than 18,000+ email subscribers and tens of thousands of monthly digital visitors reach the decision-makers you're looking to target––ensuring your brand, products and services are being seen by the right audience at the right time. ​

​To get started, select the option below that is most closely aligned with your desired result and we'll find the marketing solutions that are right for you!
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Wood Floor Business Trade Show Promotion Icon
New Product Launch
Brand Engagement
lead generation
Trade Show Promotion

On the horizon For wood floor business:

October | November – Ad Close: 9/7
Prefinished Issue  |  PF: Prefinished Wood Flooring Inlays, Borders + Vents  |  PF: Maintenance + Repair Kits  |  Adhesives
Tool Reviews: Routers  |  Contractor Market Analysis

Annual Resource Book – Ad Close: 10/5

December '18 | January '19 – Ad Close: 11/6
Surfaces Issue  |  PF: Unfinished Domestic Wood Flooring  |  PF: Wood Flooring Manufacturing Equipment  |  Moisture & Wood Floors How Wood Floor are Made  |  Surfaces Exhibitor Showcase
Bonus Distribution at Surfaces 2019
2018 wfb editorial calendar
READY TO GET STARTED?
We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started
Wood Floor Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com