Wood Floor Business
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
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Design Awards Issue: The best installations in the wood flooring industry
State of the Industry Report: Full coverage of WFB's exclusive surveys and market reports
Expo Exhibitor Showcase: FREE to all WFB April|May issue advertisers

Exclusive sponsorships available for WFB Design Awards and State of the Industry Report!


Ad Close: March 5 | Ads Due: March 12

WFB Design Awards:

The 2021 Wood Floor Business Design Awards is the only wood flooring design contest open to the entire wood flooring industry––giving your company an incredible opportunity to be showcased among the best of the best.
​

Excitement around the Design Awards spreads beyond the April|May issue, providing even more brand exposure and recognition among the most prestigious wood flooring projects.
WFB Design Awards Sponsorship Package:
  • Be the exclusive sponsor of your category of choice:
    • ​Best Residential
    • Best Commercial
    • Best Gymnasium
    • Best Stairs
    • Readers’ Choice
    • Next Generation
What's Included With Your WFB Design Awards Sponsorship?
  • Product giveaway
    • The sponsor is invited to provide a product giveaway to the winner of the Design Awards category selected. The giveaway will be promoted in the magazine,  the WFB website, the WFB E-News and WFB social media.
  • Exclusive logo placement as the sponsor of selected category
  • Full-page ad that runs across from winning project feature in sponsored category
    • This can include a congratulatory message.
  • Digital recognition
    • ​WFB will announce Design Awards online, in E-News and on social media. The sponsor of each category will be recognized by name with exclusive logo placement.
  • Year-long value
    • ​Each time Design Awards content is repurposed or used, advertisers will be recognized as a category sponsor.
  • ​​NOTE: Suppliers of each winning project will be mentioned in each project feature
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Sponsorship Package Investment = $5,500 NET

State of the Industry Report:

Highly anticipated across the industry, the annual State of the Industry section includes full coverage of Wood Floor Business's exclusive surveys and market reports for manufacturers, distributors, contractors and retailers.
​Our audited print readers and thousands of monthly woodfloorbusiness.com visitors utilize the State of the Industry report as an annual resource to stay on top of the latest trends and guide their businesses.

WFB SOI Sponsorship Package:
  • Be the exclusive sponsor of your category of choice:
    • ​Distributors
    • Retailers
    • Contractors
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​Check out the full 2020 SOI Report
What's Included With Your WFB State of the Industry Sponsorship?
  • Q&A
    • The sponsor participates in an email Q&A interview with a WFB editor about industry issues/trends. Length is approximately a half-page in size and includes a photo of the interviewee.
  • Full-page ad in SOI section
  • Logo recognition as the Sponsor of selected category
  • Digital recognition
    • The sponsor of each section will be recognized with exclusive logo placement every time the content appears online, in E-News and on social media.
  • Year-long SOI value
    • Industry experts use SOI content throughout the year to help them make business decisions. Each time SOI content is repurposed or used, the advertiser will be recognized as the sponsor to their respective category.

​Sponsorship Package Investment = $5,500 NET

for April|May Advertisers:

Product Spotlight
Each advertiser in the April/May issue will be included in the Product Spotlight section with a color photo and product description.

DID you know?

92% readers said they prefer to read in  digital AND print formats vs. digital-only
Check out more audience insights  >>
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To Get Started, Contact:
​

Kendra Griffin

​National Account Director
P: (608) 467-1084
E: kendra@woodfloorbusiness.com
At Wood Floor Business, we offer the expertise of a dedicated media company with over three decades of delivered, proven results. We offer our strategic advertising partners a holistic approach through integrated marketing--print, digital, in-person and social media--connecting you with our engaged audience of highly qualified industry decision-makers. Make sure you can be found in the Design Awards and State of the Industry Issue, coming April 2021…
Learn More About Our Print Audience    >>
Learn More About Our Digital Audience >>

Want to advertise, but not sure where to start?

No matter your goals, Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our audited, qualified magazine circulation of readers and email subscribers reach the decision makers you're looking to target––ensuring your brand, products and services are being seen to the right audience at the right time. ​

​To get started, select below that is most closely aligned with your desired result and we'll find the solutions that are right for you!
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Wood Floor Business Trade Show Promotion Icon
New Product Launch
Brand Engagement
lead generation
Trade Show Promotion

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started >>

On the horizon For wood floor business

June|July – Ad Close: 5/5/21
Ultimate Wood Floor Guy/Gal Contest |  Stains, Dyes & Custom Colors  |  Product Focus: Tools & Supplies
Sponsorship available for WFB Wood Floor Guy/Gal Contest!

August|September – Ad Close: 7/6/21
The Green Issue  | Finishing & Recoating  |  Outstanding Retailer Awards
Product Focus: Reclaimed Wood Flooring, Subfloor Prep, Underlayment + Moisture Meters
Digital Promotion for Companies Going Green

October|November – Ad Close: 9/7/21
The Prefinished Issue  | Adhesives  |  Retailer Survey
Product Focus: Prefinished Wood Flooring Inlays, Borders + Vents, Maintenance + Repair Kits
Bonus Distribution at NAFCD Convention

Resource Book 2020 – Ad Close: 10/5/21
The leading industry directory where our engaged audience
looks to find the latest products, services and solutions.
Advertisers receive exclusive benefits in addition to 12 months of print and digital promotion

December|January  – Ad Close: 11/5/21
Product Launch Issue  | Moisture & Wood Floors | Big Machine Contest
Product Focus: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
Bonus Distribution at Surfaces 2022 + full page -4c ad -$925 gross
Exhibiting Advertisers will be featured in our Surfaces Exhibitor Showcase
Check out the 2021 wfb editorial calendar >

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB...
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Blog
  • Marketing Tips
    • Social Media
    • Email Subject Lines
    • Google Analytics
    • Segmentation
    • Banner Ads
    • Print Viability
    • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com