Wood Floor Business
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com
Picture
Design Awards Issue: The best installations in the wood flooring industry
State of the Industry Report: Full coverage of WFB's exclusive surveys and market reports
Expo Exhibitor Showcase: FREE to all WFB April|May issue advertisers

Exclusive sponsorships available for WFB Design Awards and State of the Industry Report!


Ad Close: March 5 | Ads Due: March 12

WFB Design Awards:

The 2020 Wood Floor Business Design Awards is a wood flooring design contest open to the entire wood flooring industry––giving your company an incredible opportunity to showcase your product and service offerings among the best of the best.

Last year we received over 70 individual entries and excitement around the Design Awards will continue to spread beyond the April|May issue. That means even more brand exposure and recognition among the latest and greatest wood flooring projects.
WFB Design Awards Sponsorship Package:
  • Be the exclusive sponsor of your category of choice:
    • ​Best Residential
    • Best Commercial
    • Best Gymnasium
    • Best Stairs
    • Readers’ Choice
    • Next Generation
What's Included With Your WFB Design Awards Sponsorship?
  • Product giveaway
    • Sponsor is invited to participate in a product giveaway to winner of the Design Awards category selected. The giveaway will be promoted on the WFB website, social media and in the survey itself.  The sponsor then selects the prize.
  • Exclusive logo placement as the sponsor of selected category
  • Full-page ad that runs across from winning project feature in sponsored category
    • This can include a congratulatory message.
  • Digital recognition
    • ​WFB will announce Design Awards online, in E-News and on social media. The sponsor of each category will be recognized by name with exclusive logo placement.
  • Year-long value
    • ​Each time Design Awards content is repurposed or used, advertiser will be recognized as a category sponsor.
Picture
Picture
Picture
Picture
Picture
Picture
​​NOTE: Suppliers of each project will be mentioned in the project feature free of charge if listed at time of entry by submitter.

Sponsorship Package Investment = $5,500 NET

State of the Industry Report:

Highly anticipated across the industry, the annual State of the Industry section includes full coverage of Wood Floor Business's exclusive surveys and market reports for manufacturers, distributors, contractors and retailers.

​
Our 23,500 audited print readers and thousands of monthly woodfloorbusiness.com visitors utilize the State of the Industry report as an annual resource to stay on top of the latest trends and guide their businesses.

WFB SOI Sponsorship Package:
  • Be the exclusive sponsor of your category of choice:
    • ​Distributors
    • Retailers
    • Contractors
Picture
​Check out the full 2019 SOI Report  >>
What's Included With Your WFB State of the Industry Sponsorship?
  • Q&A
    • Sponsor participates in an email Q&A interview with a WFB editor about industry issues/trends. Length is approximately a half-page in size, and include a photo of the interviewee, if submitted.
  • Product giveaway
    • Sponsor is invited to participate in a product giveaway to help promote the brand and solicit more responses for our SOI survey. The giveaway will be promoted on the WFB website, social media and in the survey itself. Sponsor selects the prize.
  • Survey questions
    • Sponsor can ask two questions within our reader survey. While questions cannot be sponsor-centric, we encourage questions that are relevant to the Sponsor’s product category.
  • Full-page ad in SOI section
  • Logo recognition as the Sponsor of selected category
  • Digital recognition
    • WFB will distribute SOI content online, in E-News and on social media. The sponsor of each section will be recognized by name with exclusive logo placement.
  • Year-long SOI value
    • Each time SOI content is repurposed or used, advertiser will be recognized as the sponsor to their respective category.​

​Sponsorship Package Investment = $5,500 NET

for April|May Advertisers:

Expo Exhibitor Showcase
Get your trade show promotion started right and drive traffic to your exhibit space––FREE of charge for April|May advertisers who are exhibiting at the Expo. This special offer will help to ensure you have a successful show, with increased traffic and higher ROI!

FREE Trade Show Preview Includes:
​Booth preview includes description, photo and booth number​
Call-out highlighting your ad in the issue

DID you know?

​Around 95% of Wood Floor Business readers are the ones responsible for making purchasing decisions.
Check out more audience insights  >>
Picture
To Get Started, Contact:
​

Kendra Griffin

​National Account Director
P: (608) 467-1084
E: kendra@woodfloorbusiness.com
Picture
At Wood Floor Business, we offer the expertise of a dedicated media company with over three decades of delivered, proven results. We offer our strategic advertising partners a wholistic approach through integrated marketing-- print, digital, in-person and social media— connecting you with our engaged audience of highly qualified industry decision-makers. Make sure you can be found in the Next Generation Issue, coming April 2020...
Learn More About Our Print Audience    >>
Learn More About Our Digital Audience >>

Want to advertise, but not sure where to start?

No matter your goals, Wood Floor Business has the mix of marketing solutions that is right for you and your budget.

Our audited, qualified magazine circulation of 23,500 readers and our more than 18,000 email subscribers reach the decision makers you're looking to target––ensuring your brand, products and services are being seen to the right audience at the right time. ​

​To get started, select below that is most closely aligned with your desired result and we'll find the solutions that are right for you!
Wood Floor Business New Product Launch Icon
Wood Floor Business Brand Engagement Icon
Wood Floor Business Lead Generation Icon
Wood Floor Business Trade Show Promotion Icon
New Product Launch
Brand Engagement
lead generation
Trade Show Promotion

    Ready to get Started?

    We're as excited as you are. Tell us a little bit about yourself, or contact us directly, and we'll be in contact shortly.
Let's Get Started >>

On the horizon For wood floor business

June|July – Ad Close: 5/4/20
Truck & Van Contest Issue  |  Stains, Dyes & Custom Colors  |  Product Focus: Tools & Supplies
Be noticed with a Truck & Van Contest Sponsorship!

August|September – Ad Close: 7/6/20
The Green Issue  | Finishing & Recoating  |  Outstanding Retailer Awards
Product Focus: Reclaimed Wood Flooring, Subfloor Prep, Underlayment + Moisture Meters
Digital Promotion for Companies Going Green

October|November – Ad Close: 9/4/20
WFB Live Issue  | Adhesives  |  Retailer Market Analysis
Product Focus: Prefinished Wood Flooring, Inlays, Borders + Vents, Maintenance + Repairs
Bonus Distribution at WFB Live + NAFCD Convention
WFB Live Exhibitor Showcase for Issue Advertisers


Resource Book 2020 – Ad Close: 10/5/20
The leading industry directory where our engaged audience
looks to find the latest products, services and solutions.
Advertisers receive exclusive benefits in addition to 12 months of print and digital promotion

December|January  – Ad Close: 11/4/20
Surfaces Issue  | Moisture & Wood Floors
Product Focus: Unfinished Domestic Wood Flooring, Wood Flooring Manufacturing Equipment
Bonus Distribution at Surfaces 2021 + full page -4c ad -$925 gross
Exhibiting Advertisers will be featured in our Expo Exhibitor Showcase
Check out the 2020 wfb editorial calendar  >>

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

CONNECT WITH US

    Sign up for marketing updates

Submit
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com