Wood Floor Business
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Advertising Policies

The mission of Wood Floor Business is to promote the hardwood flooring industry as a whole. To the extent possible, ads should reflect this philosophy and not be merely an inventory of products. The publisher reserves the right to refuse any ads not consistent with this policy.
  • Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the publisher.
  • The publisher reserves the right to reject any advertising not in keeping with the publication’s standards, including:
               – Ads for floor coverings other than wood or area rugs.
               – Ads deemed injurious to the industry.
               – Ads containing prices, rebates, coupons or any reference to the above.
               – Ads that attack a competitor.
               – Ads that depict tragedy and conflict.
               – Ads with sensitive social issues.
               – Ads with profanity and rough language.
               – Ads that are sexually suggestive.
               – ​Ads that show violence.
  • Publisher may add the word “advertisement” to any ad.
  • Publisher is not bound by any conditions appearing on the space order, contract or billing instructions that conflict with the publisher’s policies.
  • Cancellations are accepted only before the ad close deadline.
  • If no new copy arrives by the ad materials deadline, the publisher reserves the right to run the most recent advertisement.
  • A contract year starts from the date of the first insertion (12 months).
  • Commission: A 15% commission is allowed on all quoted rates to all accredited agencies.
  • Invoices are rendered upon publication of each issue and are due 30 days from invoice. Advertising agencies are fully responsible for payment of all advertisements ordered through and/or by them. Payment in U.S. funds is required for all invoices.
  • In order to be included in the annual Resource Book, a company must be in good standing, without any outstanding debts owed to the magazine.
  • If an account is over 90 days, all advertising and editorial will be put on hold.
  • Past-due invoices are subject to a 1.5% service charge per month (18% per annum).
Download WFB Advertising Policies

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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@woodfloorbusiness.com
View our privacy policy.

What Our Clients Are Saying

"Custom E-Mail campaigns with Wood Floor Business have allowed us to reach hyper-targeted audiences and have proven ROI. We started advertising our Sand and Finish schools this past year and had a 35% increase in sign-ups over traditional advertising. The open rates alone make this advertising vehicle a no-brainer."  

   -Ilene LeBlanc | Marketing Manager, Bona US

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  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Audience Insights
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Custom E-Mail
      • Microsites
      • Product Focus
      • Retargeting
      • Social Media
      • Sponsored Content
      • Sponsored Blog
      • Video
      • Advertising Policies
    • Rates >
      • Net Rates
      • Gross Rates
      • Packages
  • Solutions
    • Where Do I Start?
    • Print >
      • Ad, Cover and Insert Options
      • New Products
      • Product Focus
      • Sponsored Content
      • Coming Up In WFB... >
        • June | July 2022
    • Digital >
      • Content Toolbox
      • Custom E-Mail
      • E-News
      • Microsites
      • Retargeting
      • Sponsored Blog
      • Sponsored Content
      • Special Placement Ads
      • Video
      • Website
    • Social
    • Our Stats >
      • The Power of Print
      • Digital Stats
    • Premium Partners
  • Testimonials
    • Our Advertisers
    • ProKnee Case Study
  • WFB Marketing Blog
    • Marketing Tips >
      • Social Media
      • Email Subject Lines
      • Google Analytics
      • Segmentation
      • Banner Ads
      • Print Viability
      • Custom Covers
  • Contact
    • Contact Us
    • About Us
    • Payment
    • Privacy Policy
  • WFB.com